“The film business passed away today with the announcement of the ‘popular’ film Oscar,” Lowe wrote on Twitter. “It had been in poor health for a number of years. It is survived by sequels, tent-poles, and vertical integration.”
At the time, the Academy did not clarify when the category would be added, but the body’s announcement that the measure “merits further study” indicates it had been on track for addition in the upcoming Oscars cycle.
The Academy’s decision to extend honors to so-called popular films was largely considered a play for more viewers.
The most-watched telecast in Oscars history was in 1998 when “Titanic” won.
Last year’s telecast hit an all-time low in ratings with just 26.5 million viewers, a drop of 20% from the previous year.
The 91st Oscars will be held on Sunday, February 24, 2019.