The other unscripted series, “Master the Mess,” will showcase the skills of so-called “decluttering gurus” Clea Shearer and Joanna Teplin, founders of Nashville-based business The Home Edit. The series will show the duo transform chaotic spaces like pantries, closets and laundry rooms. It debuts September 4.
The launch of the channel marks a big move for Hello Sunshine, which has aimed to make a name for itself both as a production company and an OWN-like media brand. (Oprah Winfrey launched the OWN network in 2011.)
On the production front, Hello Sunshine has had no trouble setting up buzzy projects at places such as Hulu and Apple.
An Octavia Spencer-produced drama and an adaptation of Celeste Ng’s “Little Fires Everywhere” are among the projects in the works.
This year, Hello Sunshine also launched a podcast, expanded Witherspoon’s popular book club through a partnership with Audible, and launched a Facebook Watch series featuring celebrities and their mothers, called “Meet My Mom.”