That proved to be problematic since Sugar Bear Hair is a huge competitor of Halo Beauty, the brand belonging to Westbrook.
Westbrook has been a mentor and close friend to Charles, and she accused the teen of being unsupportive.
Nikita Dragun tried to defend James Charles in his feud with Tati Westbrook. It didn’t help
He tried to make amends by apologizing to Westbrook in a statement posted to his Instagram Story.
But Westbrook apparently wasn’t appeased and posted a 43-minute video to YouTube explaining the feud and her decision to end her friendship with Charles.
The video, in which she accused Charles of spreading lies about her and sexually manipulating men (Charles identifies as gay), quickly went viral.
Charles apologized again to Westbrook and her husband in a YouTube video a week ago and addressed the points she had made in her video.
“Most of my career over the past few years has been about me making mistakes and trying to learn and grow from them. I haven’t always done the best job of that, I can admit that,” Charles said. “But I have always tried.”
Westbrook has received tons of support, while Charles has lost millions of subscribers, something she said surprised her because “I thought that I would be the one that would take the hit.”
YouTuber James Charles has lost nearly 3 million subscribers since his feud with Tati Westbrook
In her new video, Westbrook became emotional several times and said she has been disturbed by the fallout.
“I do really want the hate to stop,” she said. “I want the picking sides, and the abusive memes and the language, and all of that, and I really hope on both sides it can stop. That’s not why I made the video.”
Westbrook said she was trying to get a message across to Charles — whom she said she still loves — about what she viewed as his problematic behavior.
“This was really a wake-up call, and it was me trying to reach someone who I found completely unreachable,” she said. “I had been trying to deliver the same message so many times because this wasn’t just about one thing.”