It must really be the magic of that Markle sparkle.
Ever since Meghan Markle and Prince Harry went public with their royal romance in 2016, the former Suits star-turned-Duchess of Sussex has become a global style icon. Whether it was their Royal Wedding in May or her first public appearance following the official announcement that the couple was expecting their first child, the world is always waiting to see what ensemble Meghan, 37, will be stepping out in. Sometimes to see if it adheres to royal style protocol, but mostly so they can quickly find it and buy it for themselves.
Given her skill at mixing high and low, as well as injecting menswear into some of her official outing looks, Meghan has had a major impact on the fashion industry, especially for the up-and-coming designers she chooses to put a spotlight on.
Around the Royal Wedding, all of the major designers who contributed to Meghan’s looks saw a massive increase in their search traffic, per Elle UK. Stella McCartney, responsible for Meghan’s much-gushed-over reception gown, saw a 3,000 percent increase in searched for their dresses, while Givenchy, who designed the custom wedding dress, saw their search increase 61 percent.
Of course, it’s not just Meghan’s wedding looks that have inspired frenzy online hunts; a crossbody bag she carried on several occasions sold out, leading to a 3,000 person wait list.
Remember her white coat she wore for their official photos after announcing their engagement? It crashed Line the Label’s site, with the label eventually renaming the now iconic coat “The Meghan.”
In fact, there’s even a name for the impact Meghan is having on the fashion industry: “The Meghan Effect.”
According to economists at Brand Finance, the mom-to-be was expected to bring pump 150 million pounds ($210 million) into the British economy from her fans attempting to copy her style.
“Her style is effortless and accessible,” Christine OBrien-Ross, who runs Megan’s Mirror, a site dedicated to chronicling the Duchess’ looks, told Glamour. “I don’t have a chance to wear Jenny Packham gowns [a favorite of Kate Middleton] and satin shoes, but I can wear Hunter boots from Nordstrom and ripped jeans.”
Basically, if Meghan wears it…it sells.
“On average, if Meghan wears a designer, that brand will see a 200 percent increase in search demand over the following week,” Yasmine Bachir, Lyst’s (a global fashion search engine) senior communications executive, told Elle UK.
And Meghan’s impact is really felt when it comes to highlighting sustainable and eco-friendly fashion, proving you can be ethical and fashionable.
“It’s an incredibly important topic in the industry that everyone must address, so it’s great to see a prominent figure like Meghan championing this movement,” Net-A-Porter’s Global Buying Director Elizabeth Von Der Goltz told Elle UK.
Here are many of the items (dresses, shoes and bags, oh my!) that Meghan caused to sell out in 2018. Plus, we’ve looked to see which have been restocked just in time for Christmas…