The Peanuts comics were first published in 1950. Over the past more than 60 years, the beloved beagle Snoopy and the entire cast of characters have become pop culture icons, and the television specials hallmarks of the holidays.
The deal with DHX is a major get for Apple in the children-geared programming space.
Competitor Amazon has seen success in investing in kids programming in recent years, with some Emmy-winners on its roster. In 2015, HBO put a “Sesame Street”-shaped feather in its hat with a five-year deal that gave the premium cable network not only new episodes but 150 archived episodes.
The deal, while criticized by some, was a financial lifeline to the Sesame Workshop.